For the first time in a while, Overton Square isn’t 100 percent leased. And while no one really expects that to be the case for very long, these rare vacancies provide a good chance to stop and examine what the popular entertainment destination has going on.
In terms of current construction, one has to look no further than the southeast corner of Overton Square to see the changes Austin, Texas-based burger chain Hopdoddy is making to one of Memphis’ more recognizable intersections.
But when it comes to potential impact, the square’s most ambitious project has yet to break ground.
“We … had more than 1.2 million visitors last year, which makes us one of the most visited entertainment destinations in Memphis,” said Ciara Neill, director of marketing for Overton Square landlord Loeb Properties. “Once the hotel comes on line, we are really looking at attracting regional visitors at a much higher rate.”