Exclusive: Overton Square brands courtyard, launches movie series

Exclusive: Overton Square brands courtyard, launches movie series

New York may have Times Square, but Memphis is getting Chimes Square.

The courtyard at Overton Square's new brand plays off the bustling New York intersection and nods to the courtyard's wind chimes — one of the largest sets in the world.

"We wanted to create a better sense of place," said Ciara NeillLoeb Propertiesmarketing director. "It's such a catchy name we can say it and people know what we're talking about."

In conjunction with the new brand, Loeb is kicking off a free film series on most Thursday nights, with the rotating themes of kids, date night, comedy and drama.

“To really sell this branding change, we are partnering with the Woodstock Wind Chime Co. out of New York,” Neill said. "I called them out of the blue and asked if they wanted to sponsor and now they are partnering with us.”

For the first movie night, Loeb is giving away three Woodstock Wind Chimes, limited edition Chimes Square cups with each beer or soda purchase, as supplies last, and a pair of movie tickets from Malco Theatres Inc., which is also a community partner.

At subsequent movie nights, attendees can enter to win a movie-themed Woodstock Wind Chime and Malco movie tickets.

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Overton Square launches free outdoor movie series

Overton Square launches free outdoor movie series

As part of an effort to attract families and "activate" its courtyard, Overton Square next week will launch a free series of outdoor movies, from vintage black-and-white classics ("Casablanca") to recent rainbow-splashed hits ("Finding Dory").

The movies will be shown on a 16-foot-wide pull-down screen that has been installed inside the stage on the west end of the courtyard behind the main Overton Square complex of connected businesses and restaurants on Madison Avenue. For seating, people are invited to bring chairs and blankets.

"This is a wonderful way to activate the courtyard for family-friendly events," said Ciara Neill, director of marketing for Loeb Properties, the company that manages the Overton Square food, entertainment and retail district. "We think it can be a fun family night. You can eat dinner in the square and then go to a movie."

Neill said the screen will be used for more than movies. She said Overton Square plans to host public screenings and parties related to the live broadcast of sports events, concerts and more, once the licensing arrangements are worked out.

In addition, the movie series complements Overton Square's other courtyard events, such as the "Spring Music Series" and the IRIS Orchestra concert set for April 29.

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